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Product Management Practitioner

Launch your Products like a Pro!



Customers play an essential role in the success of your product as they determine how long your product will last, how much money it will make, and if it will grow into something bigger. If you don’t have a good product, you will not be able to thrive. That’s where product management comes in as it helps your organization understand the value of a product and is considered to be the voice of the market inside the company.


Key Highlights

  • This immersive 16-hour program designed to enable the professionals not only just to build the right product but also to build it right.
  • Covers core elements of product management such as roles, activities and comprehends every phase of the product management life cycle.
  • Demonstrates how to use necessary tools and techniques in every phase of product development (from strategy to launch) to formulate a market-winning product
  • Conducted by experienced instructors who will help you master structured curriculum supplemented with case studies, grou activities, and industry relevant examples.

Training Options

Virtual Instructor-Led

  • Self-Paced Learning
  • Live, online classroom training by top instructors and practitioners
  • Lifetime access to high-quality self-paced elearning content curated by industry experts
  • 24×7 learner assistance and support


  • Customized learning delivery model (self-paced and/or instructor-led)
  • Flexible pricing options
  • Enterprise-grade learning management system (LMS)
  • Enterprise dashboards for individuals and teams
  • 24×7 learner assistance and support



Contact us



Pre-requisites for Product Management Practitioner

For Virtual Training:
1. Computer/ Laptop with Microphone & Camera in working condition
2. Good Internet
3. Access to Google Forms / MS Forms


Product Management Practitioner Course Curriculum

Module 1: Introduction to Product Management
  •  What is Product Management?
  • Product Management Roles and Responsibilities
  • Product Management Lifecycle Overview
Module 2: Product Strategy
  •  Product Identification
  •  Product Vision & Strategy
  •  Target Market/Customer Persona
  •  Product Positioning
  •  Business Model Canvas
  •  Key Performance Indicators
  •  Product Roadmap
  •  Activities/ Case Studies
Module 3: Design Sprint
  • Introduction to Design Sprint
  • Design Principles
  • Decide & Prioritize on Product Features
  • Prototype MVP
  • Validate
Module 4: IT Products Development

Development Methodologies, Processes & Tools for IT Products

o   Kanban, Scrum

o   Work Management Tools (JIRA, Trello)

  • Crafting User Stories and Non User Requirements (Applicable to Non IT Products)
  • Managing Product Development Process (Applicable to Non IT Products)
Module 5: Product Readiness
  • Product Launch Process
  • Scaling the product
  • Risk Identification and Mitigation
Module 6: Marketing Strategy
  •  Positioning and Messaging
  •  Competitors
  •  Acquisition Channels
  •  Pricing Strategy
  •  Activity – Create a Go-To-Market Plan
Module 7: Launching the Product
  • Stakeholder Mapping & Management
  • Preparing Sales & Customer Support
  • User Guide
  • Launch Timeline
  • A/B Testing & Feedback
Module 8: Product Monitoring
  •  KPIs & Success Metrics
  •  Win/Loss Analysis
  •  Customer Visit
  •  Product Evangelism

      Case Studies/Exercises

      Wrap-Up Discussion

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Inquiry For:

Who should Attend?

  • Business Development/ Sales Managers
  • Product Strategists
  • Marketing Managers
  • Business Development Heads
  • Program / Project Managers


Assistant to the Vice President

Small & Medium Enterprise sales Maxicare

Thank you APEX Global for your training programs esp the trainer is very knowledgeable and helped me clarify any question I have.

Assistant Vice President - Small & Medium Enterprise Sales


“The trainer is very good in training. especially the way he clarified the questions we have. Kudos to the trainer, we enjoyed the training”

Customer Experience & Trade Marketing officer


It’s very nice training, I gained so much knowledge that would help me in my current role.

Product Management Practitioner - FAQs


The following are the practical skills you’ll gain on course completion: 

  • Understanding the impact of market forces on product success 
  • Conducting user research and build a value proposition 
  • Creating user personas and user journey maps 
  • Applying product ideation techniques to drive innovation and profitability 
  • Conceptualizing your product idea and create interactive prototypes 
  • Capturing feedback through the different usability tests available 
  • Building the minimum viable product (MVP) version of a product  
  • Understanding the basics of the key technologies used in a technology stack 
  • Creating a product roadmap and flesh out product requirements 
  • Developing and plan a go-to-market strategy 
  • Developing plans to boost user engagement for your product 

In order to create a product and see it through its lifecycle (from conception to product end-of-life), a solid understanding of the above all the components is essential. This training will not only teach you how to create a product, but also how to remain profitable and meet customer needs.

Absolutely. Our product management course is designed by industry experts. We offer multiple value added resources in a blended learning approach along with collaborative templates for hands-on exercises.

In an online classroom, students can log in at the scheduled time to a live learning environment which is led by an instructor. You can interact, communicate, view and discuss presentations, and engage with learning resources while working in groups, all in an online setting. Our instructors use an extensive set of collaboration tools and techniques which improves your online training experience.

The trainers are highly qualified and certified industry experts in the Product Management subject area.


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