How Much Does a Bad Reputation Cost Your Business?

Bad reputation has huge repercussions for businesses—from brand image to monetary effects. A brand who is in the glory days of their business can go crashing down with just a spark of bad reputation. Just like what happened to known fashion designer, Kenneth Cole in 2012 when he tweeted and promoted his then new line […]

Prepare Your Business: The 6 Stages of a Crisis

Let’s face it: there is no such thing as a perfect company. Every business makes mistake at some point. However, a good preparation and planning can prevent mistakes from escalating into a crisis. A crisis can disrupt normal business operations due to its unexpected nature. If preventive measures are not in place, a crisis has […]

10 Tips to Manage Social Media Crisis

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Truth be told, social media can make and break a brand. A single post, whether it’s positive or negative, can go viral in just a few hours, even minutes, and launch your brand or business into the spotlight. Social media adds new layers of both opportunities and risks to companies—proving that it should be included […]